Interactive + Print Concept
Illumina is a world renowned leader in genetic innovation. They have now created a new instrument that will fundamentally change the speed and accuracy of medical and scientific laboratories across the globe. Their new invention has essentially taken all of the promise and complexity of the human genome project and made it 100 times faster - all at a price within reach. The marketing challenge: to debut this breakthrough to the greater scientific and academic community.
The solution revolved around the company’s mission to advance lives through discovery. I utilized light in scientific reactions, such as solar ink, and leveraged the phototransistor within mobile phones to unveil Illumina's newest innovation in this campaign.